3 Ways To Launch A New Product Or Service Better Than Everyone Else

Launching a new product properly can determine just how much success such a product will get in terms of consumer reception. Some companies have developed the art of effectively launching their products and services to the public. This is a sure way to gain the attention of the consumers you seek, and will keep them anticipating future products and services. While every company should be able to do this, unfortunately, it is a skill that only a few business owners have taken time out to perfect.

For example, think about the time, effort and precision a company like Pepsi takes to promote and launch its products. They will go as far as creating great ads and endorsing superstars just to launch a product. No matter how small your company is; the same level of seriousness should be put into launching new products. Marketing and advertisements are not cheap, but there are always more cost effective ways to reach out to your customers and capture the interest of your target demographic.

When you're looking to launch a new product, you must first of all identify your strengths and weaknesses. You must be able to clearly identify the things that are going to endear you with your target audience and focus on making these things a success. Focus is very essential when it comes to launching a new product. Your entire company needs to focus on how to launch the product and captivate the interest of the public. In this post, we'll be taking a look at three effective ways to launch a new product or service, and make a lasting impression in the minds of your consumers.

Social Media Campaigns:

Social media campaigns have gained a lot of relevance in recent times when it comes to corporate organizations looking to launch new products. The top companies around the world are always able to capitalize on the usefulness of social media and make it work to their advantage. Social media introduces your business to a world of consumers, and if your business appeals to a young crowd, a creative social media campaign is perfect for building your brand awareness.

For example, a company that manufactures condoms can create a social media campaign that has nothing to do with the product they are planning to introduce to the market. It could be #WinATripToAnExoticIsland. If such a campaign is targeted at young couples, the company has a greater audience and will be more suited to launch their new product. While social media is very effective when it comes to product launches, very few companies take proper advantage of this.

Trade Shows & Exhibitions:

Trade shows and exhibits are perhaps the most direct way to launch a new product or service to the market. This is because every individual that attends a trade show or an exhibition is looking to see something new, and most of all, to network with other people and potential customers. You therefore do not need to waste additional time on cajoling people to consider new products because they are already there to see new product.

With trade shows and exhibits, you can focus on improving and offering a product that is truly great. Trade shows and exhibitions are also a great way of networking. This will help your business come in contact with potential opportunities for growth, and can transform your product from a newly launched offering, to one that completely dominates the market.

Television, Radio and Other Media Incorporating The Element Of Surprise:

When people turn on their TVs or radios, they want to see something new that will captivate their interest. When you are planning to launch a product to the public, incorporating the element of surprise into your campaigns will not only delight the public, but will also throw your competitors off their guard. Your campaigns must also be fun and exciting. And although using television ads is one of the most expensive mediums for marketing, it is a great way of ensuring that you have the interest of the public. For example, Coca Cola’s recent ad campaigns of incorporating people’s names on cans and bottles were not only a surprising move, but also an exciting one at that.

Launching a new product can be an exciting process for a company if executed properly. If you manage to do this correctly, you will keep your customers expecting.

Originally Posted on Linkedin

Jess Wolodkowicz

Tradeshow Strategist | Account Manager

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