4 Reasons Why Increased Efficiency Will Lead To Increased Profits

Efficiency, in its most simplistic terms means using the same amount of resources to accomplish a lot more work. If you are a business owner, it is very important for you to look for ways to improve efficiency within the office. Each worker can achieve a lot more than they currently do if pushed a little and given the right mix of incentives. Increased efficiency is always great for business, and can transform your profit returns. Increased efficiency always leads to greater profits. This is because you are using fewer resources to achieve more goals. Implying that the business is incurring less costs. In this article we will be looking at 4 ways that increased efficiency around the office can lead to greater profits.

Here are some reasons why increased efficiency will lead to increased profits:

Reduced Costs

When a business is able to find more efficient methods of production or rendering services, it manages to reduce its cost of production. This is very important for entrepreneurs to understand. I find that the companies that experience low cost of production or rendering services are often the ones that have managed to get their staff operating at higher levels of efficiency. The phrase “getting more for less” comes into play strongly with issues relating to business efficiency. Every business owner should then be thinking about how to get the most efficient level of output for everyone within the organization...CONTINUE READING

Also Posted on Linkedin

Jess Wolodkowicz

Tradeshow Strategist | Account Manager

Web | Linkedin | FB | Twitter | Google+ | Instagram | YouTube | Blogger

Email: jess@theexhibitcompany.com.au

Phone: +61 (02) 8093 3806

What's All The Hype About Pokemon Go...And What The @$#! Is It Anyway?

First, I must admit: My business or I personally have nothing to do with "Pokemon Go", and I've not been compensated by the company in any way whatsoever. But after hearing all the stories about Pokemon, the massive hype, seeing my social media feeds filled with "Pokemon Go", I felt compelled to write what I've learnt about it so far. So here I go...

Remember the old Pokemon games you used to play on your Gameboy Advance? It was certainly one of the most addictive games at the time. If you aren’t a fan of the Pokemon game, you will most likely be irritated at the phrase ‘Pokemon Go’. Yes, this phrase has been used more often in the past week than any other phrase in human history (pardon my exaggeration). With all the rave and hype surrounding the phrase, it is best to understand what ‘Pokemon Go’ is in the first place, and then we will try to analyse why there is so much hype surrounding it. If you are just as tired of hearing about the Pokemon Go as I am, and you do not know what it means, this is the perfect article for you. Stick around; you don’t want to miss this!

So What The @$#! Is Pokemon Go After All?

Pokemon Go is the new and advanced Pokemon game that comes as a mobile application. This game is free to play and anyone can download it on an Android or iOS device. While playing the game, you have the option of using actual money or buying the currency within the game, which is known as PokeCoins. This currency is mostly used to purchase Pokeballs, which you will need to have if you want to capture a Pokemon while playing. If you do not want to spend any of your actual money, you have to earn game currency the hard way; by playing your way through it.

And What's All The Hype About Pokemon Go?

Now here’s where it gets interesting. The game makes use of your mobile device’s GPS system to track your real location while you are playing. This gives gamers the simulated reality of being in the video game. You get to customize your personality in the game, choosing your own form of clothing and team, (which is known as a faction within the game). You also get to choose a number of other interesting aspects about your character within the game. If you do not yet understand how the GPS functionality works, let me explain it a bit for you. Say for example you are walking to the mall; your mobile device can alert you that there is a virtual Pokemon within the region that can be captured. Amazing isn’t it?

This is the reason why people just can’t stop talking about this new game. Now people can simply whip out their mobile devices whenever they are walking around just to check if there is a Pokemon within the vicinity. This has been very embarrassing, as I have seen first hand a couple of my friends bring out their phones in excitement just because they want to catch Pokemon.

There is also the option of the Pokemon jumping right at you, giving you the chance to catch it with your Pokeball. If you capture a Pokemon, it is automatically added into your index, which is called your Pokedex (a form of database record system for the Pokemon you capture; yes, it is that serious). You can go on to personalize your Pokemon at your own time.

Gamers also have the option of going to the virtual gym within the game to make your Pokemon battle against other individuals, that are fellow gamers that have the game installed on their mobile device. The game doesn’t stop at just this. There are also Pokestops within the game, where you can obtain items that you need for your sojourn through the virtual reality world (I do realize I just used the word ‘sojourn’). The items you get from the Pokestops can improve your ability within the game. The amazing thing about the Pokemon Go is the amount of things you can do within the game, coupled with the social nature of the game, making it one mobile game that is sure to stick around for a very long time.

Why Does Everyone Seem To Be Playing Pokemon Go?

It is incredibly hard these days going five minutes on social media without seeing something about Pokemon Go. By now your Twitter and Facebook feed must be filled with news about this game. Even though it can be very draining on your cell battery and data, it is quite addictive. The major reason why there is so much buzz surrounding this game is the realistic and fun nature of the game. Unlike your Gameboy Advance where you are controlling the character through a virtual world, here you are the character and you catch the Pokemon all by yourself!

Pokemon Go is certainly one of the most addictive video games in recent times, and it doesn’t seem like relenting anytime soon. The realistic and social nature of the game makes it incredibly fun to play.

Originally Posted on Linkedin

Jess Wolodkowicz

Tradeshow Strategist | Account Manager

Web | Linkedin | FB | Twitter | Google+ | Instagram | YouTube | Blogger

Email: jess@theexhibitcompany.com.au

Phone: +61 (02) 8093 3806

6 Killer Marketing Tactics That NO ONE Will Tell You About

Marketing can be very tough. Have you ever tried selling your product to an individual that simply doesn’t seem to be interested in your product? This is often because the potential client doesn’t have a need for your product. Aha! Did you notice the fault in the last sentence? If someone doesn’t seem to be interested in your product at all, then why still refer to him or her as a potential client? This is because every single individual is a potential client until you give up the sale. There are no rules to marketing. Marketing geniuses around the globe make millions of dollars because they have been able to harness a skill that not so many people have been able to develop. Not everyone can sell a product. That is why not everyone can call himself a marketer.

A business can never EVER survive on an idea or product alone. It needs these geniuses to sell the product, if not, it remains in the warehouse or in the head of the innovator. Now that we have established that marketing isn’t easy, how come the marketing geniuses seem to be experts at it. These guys can literally sell you water even if you have a glass of water in your hand already. Why then do you think they are so successful? In this article, I will be sharing with you some secrets about marketing that no one will tell you. This isn’t just another article that promises to teach you something that you already know. Working in the trade shows and exhibitions industry has put me on the front-line to monitor these marketing geniuses and I have identified 6 things that ALL of them do when they are selling a product. In this article, we'll call your "potential customer", your "prey". Stick around, this will change your life...CONTINUE READING.

Jess Wolodkowicz

Tradeshow Strategist | Account Manager

Web | Linkedin | FB | Twitter | Google+ | Instagram | YouTube | Blogger

Email: jess@theexhibitcompany.com.au

Phone: +61 (02) 8093 3806

Mobile:  0417 468 487

6 Events To Attend in Australia This 2016

Australia is not only a country with great people that have a unique and laid back lifestyle, it is a country where business, commerce, arts and lifestyle thrives. With a number of great events all year round, you will never get bored in Australia. There are a wide range of events you can attend this year, from fintech to trade shows and exhibits, to even music festivals, Australia is never short of activity. You can have a lot of fun if you are in Australia for the first time. This is the perfect haven for people who like to go out and have a good time. In this article, I will be taking you through the to 10 events you must see in Australia this 2016. Now this list is not dedicated to just just one particular sector, as I will be writing on all kinds of events ranging from Fintech to theatre. I will be giving you the juicy scoop on whats hot in Australia this year.

The FinTech Panel:

The FinTech Panel on how Australian Startups are changing the Financial Sector is holding at the York Conference Centre in Sydney and it promises to be an amazing one. Startups are the future of every country, and attention must be paid to these small businesses if they are ever going to thrive. In recent times, the amount of startup companies around Australia has increased drastically, and Disruptive Startups, a company that is aiming to take startups to the next level is hosting this amazing event. This is the perfect avenue for people to come together and speak about the Fintech industry in Australia. The event is also targeted at displaying how innovation is taking the financial sector of the country to a whole new level...CONTINUE READING.

Jess Wolodkowicz

Tradeshow Strategist | Account Manager

Web | Linkedin | FB | Twitter | Google+ | Instagram | YouTube | Blogger

Email: jess@theexhibitcompany.com.au

Phone: +61 (02) 8093 3806

Mobile:  0417 468 487

5 Types Of Clients That You DON'T Want

It is very important for most businesses to get as many clients as they can. However, there are some clients that simply prove to be a thorn in the side of your business. Top companies boast about having a large client base and dealing with lots of consumers on a daily basis. While this is true, they often leave out the fact that they scrutinize their clients. The same way a consumer takes time to decide whether or not he or she wants to patronize a particular brand, is the same way a company should be selective about their clients. Some clients simply prove to be more harm than good for your business. It is therefore very essential to identify these clients and know how best to avoid them. In this article, we will be taking a look at 5 types of clients that you most definitely do not want for your business. In business, there are some clients that you are better off without. Identifying these clients will help you save a lot of time and money.

Time Wasters:

For every business, there is the potential of coming in contact with clients that are absolute time wasters. In business, time is money, and every second can be spent doing something more productive. The amount of success your business is going to achieve financially is largely dependent on how you spend your time. There are some clients that change their minds every single time you have a conversation with them. With every conversation, the client seems to have a new take on how you should provide solutions for them. This is the fastest way to waste time in business. All of this will make your business less productive. The less time you spend on clients that waste your time, the better for your business. It is therefore very important to identify these time wasters early, and avoid doing business with them.

Energy Drainers:

Some clients are experts at draining your energy and the energy of your staff. They may ask your company for consultations and act like they are interested in doing business, but they may just be seeking information or the thrill. When it comes to business, the entrepreneur’s energy is the most valuable asset he or she can have. Clients who simply refuse to communicate properly with you or are always uncooperative, are bad for business. This can drain your energy and that of your employees. It is therefore very essential to get rid of all the negativity that comes with energy drainers and focus on clients that are actually looking to work.

Clients Who Will Haggle Every Fee:

Some clients refuse to identify that there is a cost provoked process for arriving at prices. They will haggle every single price and fee with you. This is very bad for business and it is important to learn how to avoid these clients. Some clients may be trying to make things work with funds that are too low and simply impossible. Try to clearly identify such clients that are not truly willing to make a financial commitment and refuse to understand that value has a price attached to it, and that "you get what you pay for".

Clients That Are Afraid Of Commitment:

Some clients are experts at displaying a phobia for commitment. Even after scouting the market and conducting numerous feasibility studies, they would still be afraid of making a reasonable commitment. This kind of client must be avoided. While it is very important for a client to carefully scrutinize all their options, there must also be the willingness to make a choice. Some clients are simply not ready to make a choice. While there is nothing wrong with weighing your options and snooping around till you get the best deal, it is also important to understand that your business is spending a significant amount of money trying to woo a customer. Even if it is not financially exhausting, it will most definitely be time and energy exhausting. You must therefore identify this type of client and stay away from them.

Complainers:

Some clients will complain no matter the amount of good service you provide to them. While it is very important to give your clients the best and treat them preferentially, some clients will never understand how much time and effort it takes into providing them with a good product or service. These clients are not only bad in terms of cost; they also give your business a bad reputation.

Identifying and avoiding each of these types of clients will ensure your business runs smoothly, and does not incur losses trying to impress or satisfy these clients.

Originally Posted on Linkedin

Jess Wolodkowicz

Tradeshow Strategist | Account Manager

Web | Linkedin | FB | Twitter | Google+ | Instagram | YouTube | Blogger

Email: jess@theexhibitcompany.com.au

Phone: +61 (02) 8093 3806

Mobile:  0417 468 487

5 Personal Branding Tactics For The Business Mogul

Successful entrepreneurs and businessmen can all share their experiences about the benefits of personal branding. If you don’t start to take yourself seriously personally, then people won't take you seriously either. You must work hard on creating a strong personal brand for yourself and for your business in order to leave a lasting impression on every potential customer that you come in contact with. Building a personal brand or reputation is by no means an easy feat. It takes a lot of time and dedication, but if you are determined, it is something that you will eventually do.

If you're passionate about your business, love what you do, and would like to see your business go to the next level, then personal branding is just the thing for you. Your reputation is what sells you and your product even when you are not around. Your reputation is even more effective than the product you are selling, and in most cases, it is the product that you are selling.

For example, there are a lot of mobile phone manufacturing companies, but how come people only like to go for the big brand names? It is not like these other mobile devices can’t do the exact same thing. This is as a result of the branding and reputation that they have been able to create. Doing this for your business can transform your sales and introduce you to a whole new audience. Having a good reputation is not something that happens overnight. You need to build it gradually

Know Yourself:

This is the first and most important part about creating your own personal brand. If you do not yet fully understand who you are, how can you expect people to understand your brand? Getting a good reputation is a lot more than just being noticed, it goes a lot deeper than that. It is you knowing how you see yourself, which ultimately affects how your consumers see you. If you are working on building a personal brand, you need to first of all understand who you are. You need to know your values, what you stand for, your goals in life and for your business, things you can and cant do and then see how to make that easily applicable to others.

Connect With People:

You need to connect with people in order to build a personal brand that works. Human beings are naturally made to connect, so whatever makes you special is bound to apply to a lot of other people and they will most likely be able to connect to that. You need to harness your networking skills and work on creating a connection with as many people that identify with your brand. Doing this will create an immense followership that will push you and your product to new heights.

Never Be Afraid Of Self-Promoting:

If you do not hype yourself, then who will. Once you have been able to build a brand that works, you need to start selling that brand by yourself. You need to be confident enough to share your vision and dreams with people. All of these come from first understanding who you are and knowing the kind of people that you apply to. You must create a plan for how you are going to build a brand around yourself. Take your time if it is needed. Never rush or pay to do things that you can do by yourself. Understand what works for you, and promote yourself.

Establish An Online Presence:

Never ever underestimate the importance of social media. These tools can take you from a small businessman to a billionaire in no time. You must find a way to key into these social tools and create a presence that works. It could be a personal website, Facebook profile, Twitter or any other social media platform that you can find. Once you are able to establish an online presence, it will be very easy to get people to understand and follow your brand.

Manage Your Reputation:

No matter how ‘small time’ you think you are, you must learn to manage your brand and reputation to the fullest maximum. You must know when something can completely tarnish your image. Warren Buffet famously spoke about how it takes over 20 years to create a good reputation but you can tarnish it in just a matter of minutes. Understand what good press and bad press is. If you are a small business owner of a startup, this is the perfect time for you to start developing this skill, especially as you are out of the limelight.

Creating a personal brand is no easy feat. However, it can be a totally fun and enjoyable process. Try as much as possible to create a brand that is totally you, and in no way fake. This way you can build a reputation and earn by just being you.

Originally Posted on Linkedin

Jess Wolodkowicz

Tradeshow Strategist | Account Manager

Web | Linkedin | FB | Twitter | Google+ | Instagram | YouTube | Blogger

Email: jess@theexhibitcompany.com.au

Phone: +61 (02) 8093 3806

Mobile:  0417 468 487

5 Ways To Have Fun At Trade Shows While Still Attracting New Consumers

Trade Shows and exhibit can be a drag if you do not try to have a little fun at them. Yes, you are trying to market your products and make new contacts, but there is no rule against having fun. You can do great business at trade shows while still attracting consumers. The best marketing teams for top companies have developed work situations where they can have as much fun as they are looking to market their products. It is important for you to get your consumers to have some fun, while your workers also do the same.

In this post we'll be taking a look at 5 ways that you can have a remarkable time at a trade show while still attracting new customers. A tradeshow or exhibit is a great place to inform the public about your new products and services, one must therefore be on top of the competition in devising strategic and creative ways of attracting customers. If you do not have a good time when selling your products, it will affect the way the consumers receive your products. Studies show that consumers are more likely to purchase a product when they see that the salesperson is smiling and having a good time.

Find A Way To Make Your Booth Unique:

You and your business team should come up with ways to make the booth unique. You can set up a meet where everyone pitches his or her ideas on how to have a unique booth. This process is fun and will get the creative juices of the team flowing. Tradeshows often represent a significant investment, so it is very important that you're able to achieve the end result, which is attracting prospective clients. The team can therefore work on ways to make the booth unique in order to attract customers. Work hand in hand with your creative or graphics team to come up with designs that stand out. You can come up with themes and flexible designs that are somewhat unorthodox.

Try To Create A Competition:

Everybody likes a good competition. If you and your team can come up with cool competitions for the customers to participate in, it will be fun for the team as well as for the consumers. There are a lot of competitions that you can work with for a trade show. Prize Vaults, Roulettes and lots more. You can also come up with creative prizes for the consumers. Preferably your products, instead of just a cash prize. This will give the consumers a feel of your product and will make them more inclined to try out your product. With the way buzz spreads at trade shows, you wouldn’t be surprised when you start getting consumers at the show.

Try To Have A Little Swag:

You and your team must try to have a little ‘swagger’ at the trade show. Don’t look at it like just another day of work. All your member’s outfits must be in check. The team can also come together and decide on a collective look to have for the tradeshow. It doesn’t have to be something extreme, your customers will notice the effort and will be naturally attracted to your booth.

Conduct Product Demos: Everyone likes to have a feel of the product. If you want to attract customers, you can hand out free tryouts for your products. While handing out free stuff is not necessary, but the fact is that people are naturally attracted to places where they get freebies. If your team is allocating funds to have a creative booth and appearance, you can also save some funds to give out in terms of product tryouts. This is the perfect opportunity for you to demonstrate your product. This is a way of demonstrating real time value.

Real Time Social Media Activity: You can set up a social media activity for yourself and your consumers. Customers like to feel like they are part of the buzz. Set up monitors and TV screens that display Twitter, Instagram and other social media. You can then create competitions that involve the consumers and upload updates on social media. This is a great way to have fun at a trade show and still attract new consumers. Apart from just attracting people, they will remember you for a long time to come.

With these tips, you and your team will have a memorable time at a trade show, while still achieving your goals. All you have to do is take some time out to plan properly, and you will have a great exhibit.

Originally Posted on Linkedin

Jess Wolodkowicz

Tradeshow Strategist | Account Manager

Web | Linkedin | FB | Twitter | Google+ | Instagram | YouTube | Blogger

Email: jess@theexhibitcompany.com.au

Phone: +61 (02) 8093 3806

Mobile:  0417 468 487