Colors do and say more than you think. The effect of colors cannot be overemphasized when it comes to an advertising campaign. The most effective ad campaigns are those that effectively manage to capture the attention of the target audience and engage them long enough to explain a point to them. Have you ever wondered why blue is often used as the color for advertising bottled water? Or why the bottling companies that produce water use the same color on the bottles? This is because blue subliminally represents a cooling and soothing effect. If you are incredibly thirsty, there is very little chance that at first sight you will be reaching for the red colored bottle of water.
These brands have to sell their goods, so they even have to use colors to convince the consumers to buy goods. If you are not extremely thirsty but only slightly parched, there is a greater tendency for you to still buy a bottle of water simply because you saw the color blue in a refrigerator at a store. This then leads to the question of ‘Why is color so important when it comes to advertising campaigns?’
Studies show that colors are subliminally linked to human emotions. This makes it relatively easy to compel an individual to do what you want simply by showing them a color that provokes a certain emotion within them. If you want to advertise a luxury brand, using the color white is likely to get the attention of your audience because white subliminally speaks of solitude, cleanliness and an item that not many people can afford. With the discovery and creation of new colors, it has become even more possible for businesses to provoke consumer behavior through advertising campaigns.
Here are some reasons why you must use the right color combo for your next ad campaign...CONTINUE READING
Jess Wolodkowicz
Tradeshow Strategist | Account Manager
Phone: +61 (02) 8093 3806
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