Trade Shows and exhibit can be a drag if you do not try to have a little fun at them. Yes, you are trying to market your products and make new contacts, but there is no rule against having fun. You can do great business at trade shows while still attracting consumers. The best marketing teams for top companies have developed work situations where they can have as much fun as they are looking to market their products. It is important for you to get your consumers to have some fun, while your workers also do the same.
In this post we'll be taking a look at 5 ways that you can have a remarkable time at a trade show while still attracting new customers. A tradeshow or exhibit is a great place to inform the public about your new products and services, one must therefore be on top of the competition in devising strategic and creative ways of attracting customers. If you do not have a good time when selling your products, it will affect the way the consumers receive your products. Studies show that consumers are more likely to purchase a product when they see that the salesperson is smiling and having a good time.
Find A Way To Make Your Booth Unique:
You and your business team should come up with ways to make the booth unique. You can set up a meet where everyone pitches his or her ideas on how to have a unique booth. This process is fun and will get the creative juices of the team flowing. Tradeshows often represent a significant investment, so it is very important that you're able to achieve the end result, which is attracting prospective clients. The team can therefore work on ways to make the booth unique in order to attract customers. Work hand in hand with your creative or graphics team to come up with designs that stand out. You can come up with themes and flexible designs that are somewhat unorthodox.
Try To Create A Competition:
Everybody likes a good competition. If you and your team can come up with cool competitions for the customers to participate in, it will be fun for the team as well as for the consumers. There are a lot of competitions that you can work with for a trade show. Prize Vaults, Roulettes and lots more. You can also come up with creative prizes for the consumers. Preferably your products, instead of just a cash prize. This will give the consumers a feel of your product and will make them more inclined to try out your product. With the way buzz spreads at trade shows, you wouldn’t be surprised when you start getting consumers at the show.
Try To Have A Little Swag:
You and your team must try to have a little ‘swagger’ at the trade show. Don’t look at it like just another day of work. All your member’s outfits must be in check. The team can also come together and decide on a collective look to have for the tradeshow. It doesn’t have to be something extreme, your customers will notice the effort and will be naturally attracted to your booth.
Conduct Product Demos: Everyone likes to have a feel of the product. If you want to attract customers, you can hand out free tryouts for your products. While handing out free stuff is not necessary, but the fact is that people are naturally attracted to places where they get freebies. If your team is allocating funds to have a creative booth and appearance, you can also save some funds to give out in terms of product tryouts. This is the perfect opportunity for you to demonstrate your product. This is a way of demonstrating real time value.
Real Time Social Media Activity: You can set up a social media activity for yourself and your consumers. Customers like to feel like they are part of the buzz. Set up monitors and TV screens that display Twitter, Instagram and other social media. You can then create competitions that involve the consumers and upload updates on social media. This is a great way to have fun at a trade show and still attract new consumers. Apart from just attracting people, they will remember you for a long time to come.
With these tips, you and your team will have a memorable time at a trade show, while still achieving your goals. All you have to do is take some time out to plan properly, and you will have a great exhibit.
Originally Posted on Linkedin
Jess Wolodkowicz
Tradeshow Strategist | Account Manager
Phone: +61 (02) 8093 3806
Mobile: 0417 468 487
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