There are some human aspects of business that technology can only try to mimic but can never replace. These things are what gives your business an edge and will set you apart from the competition. The tech geniuses and multi-million dollar companies that are able to afford machines do half of the work they have, still understand and admit to the fact that technology cannot replace some things when it comes to doing business. People that think technology is here to replace the human aspect of business have got it horribly wrong.
Technology is here to do one thing and one thing only, that is to simplify the way we do business. It merely exists to be used as a tool. If you are building your own startup today, try as much as possible to not allow your business be as dependent on technology as most failing businesses do. This is because there are some things that technology can simply never replace. Yes technology helps you accomplish tasks faster, but that does not mean in anyway that it can replace some essentials of business. Creating a product that can relate with your customers is daunting enough, and is a lot different from creating something that relates with machines. I will be going over 4 essentials of business that technology can never ever replace. Stick around!
Technology Brings Faster, But Faster Isn’t Wiser
There is a reason why software developers have struggled for years on end to create something technology based that is similar to the human mind. Work on artificial intelligence has been on for years and has continued to baffle even the greatest of minds. Yes, adopting technology for your business will make your business faster, but that doesn’t necessarily mean wiser. There is one ability that humans have, and that is to think outside the box. A computer can only create solutions based on the information that it has been fed. Other than that, the computer system is completely redundant. A computer software cannot help you think of a new product that will help you capture the market. Technology can only help you point out strategies that aren’t working, but it cannot help you come up with new ones. This is the difference between computers and the human intellect.
Passion
You’ve heard everyone talk about this and you’ve seen it in practically every magazine. If you don’t have passion, or you are not passionate about your business then you simply cannot survive. Passion is what gives you that extra drive, that almost maniacal dream of wanting to go on even after everyone has told you that you cannot succeed. Most successful businessmen around the world all believe that they are truly capable of changing the world. If you do not believe that your dream or company is big enough to be world dominating, then you cannot survive. In Australia, there can potentially be a million and one problems you can face when doing business, especially when you're running a startup. If you do not have passion, your business will easily fizzle out.
Values and Ethics
No matter how efficient a product is, or a service rendered, technology can simply never replace the human attribute, that is, values. Values are everything, and this is what makes you able to relate with your customers. Customers want a company that doesn’t seem like it is just out to make a quick buck. Looking out for the interests of your customers is very essential when it comes to doing business. Incorporating values and ethics into your product will give you something that no amount of speed and product efficiency can; this is loyalty. Consumers display loyalty for those brands that seem to have their interests at heart. If your business has strong ethics and values, this will have a strong imprint on the quality of products you render. Implying that your company can take advantage of the loyalty to come.
Innovation
This is the driver of businesses today. Businesses that are able to innovate and create are the ones that ultimately survive. A computer cannot think up something new, it can only work based on information that it has been given. This is something that technology cannot replace.
These things cannot be replaced by technology. Incorporating them into your business will see you dominating your market for years to come. Work on them, and watch them transform your business.
Originally Posted On Linkedin
Jess Wolodkowicz
Tradeshow Strategist | Account Manager
Phone: +61 (02) 8093 3806
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